The Who & What:
Sony is a widely known conglomerate that sells consumer electronics and technologies such as cameras, industry leading headphones, TVs, their infamous PlayStation and more. As an MNC tapping into different countries, the headquarter for Sony Malaysia in Kuala Lumpur is our largest client!
Sony Malaysia engages in multiple services with Kredence Creative Solutions (KCS) which includes Media Planning, Media Buying, Optimisation and Reporting, but the core and main focus in these few services was (still is) on Media Buying.
With this, KCS has worked towards providing support on digital media buy from awareness to conversion phases, activate always-on and campaign-specific media buy activities.
With just XX weeks of running the campaign(s), Sony Malaysia received astounding results!
✔️ Achieved positive ROAS with the highest campaign ROAS at 13.81x despite ad buy campaigns being awareness & traffic-based.
✔️ Sony achieved highest sales results in 2021 – 2023 in Audio & Sound Products in SEA
Sony Malaysia is the FIRST company in SEA to purchase In-Game advertising. And with the positive success with KCS, we were recommended to serve Sony Singapore as well.