The Who & What: 

SaSa is a top global beauty brand and leading beauty product retail distributor in Asia. The engagement with Kredence Creative Solutions (KCS) was more towards the Digital Media Buy – awareness and consideration phases, and mainly activate campaign-specific media buy activities on social media and PPC campaigns on Google as well as e-marketplaces (ie. Shopee and Lazada).

Some examples of the types of campaign being run are Real-time Auction-based, where the focus of support in the conversion funnel is mostly on top and middle levels.

Result: 

As a result of our expertise for SaSa campaigns, we have reached an average KPI achievement rate of 90%, with the majority of the campaigns exceeding target KPIs by 2-3x due to lowered cost per result from optimisation.